Digital Dissemination

workshop delivered by Vasileios Mylonas.

This workshop analyzes the power of successful communication, how to achieve it and helps you understand the digital landscape.

You will learn:

  • Which are the communication goals.
  • Which are the digital channels we can use.
  • Why just creating a website and social profiles is not enough.
  • What is Digital Advertising and how to implement it.
  • What is SEO (Search Engine Optimization).
  • What is UI/UX (User Interface, User Experience).
  • What is CRO (Conversion Rate Optimization).
  • Which are the metrics that matter, for both the ads and the website.
  • How to capture all the metrics that show the full picture.
  • How to craft a communication plan by combining all the above knowledge.


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