Behavioral Economics & Marketing

workshop delivered by Vasileios Mylonas.

This workshop analyzes the power of applied sciences, as understanding and being able to effectively alter (nudge) human decisions is the future of business consulting.

You will learn:

  • What is Behavioral Economics?
  • The core concepts of Behavioral Economics
  • How they are implemented so to solve business challenges
  • How to understand and use effectively Frictions, Motivations and Triggers
  • How to read ad thus nudge people’s choice architecture procedures
  • How to test and implement Behavioral Changes

Learn more about Behavioral Economics and Contact the instructor.


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