Instructor: Βασίλειος Μυλωνάς
This workshop analyzes the power of applied sciences, as understanding and being able to effectively alter (nudge) human decisions is the future of business consulting.
You will learn:
- What is Behavioral Economics?
- The core concepts of Behavioral Economics
- How they are implemented so to solve business challenges
- How to understand and use effectively Frictions, Motivations and Triggers
- How to read ad thus nudge people’s choice architecture procedures
- How to test and implement Behavioral Changes
Learn more about Behavioral Economics and Contact the instructor.
