Instructor: Βασίλειος Μυλωνάς
This workshop analyzes the power of successful communication, how to achieve it and helps you understand the digital landscape.
You will learn:
- Which are the communication goals.
- Which are the digital channels we can use.
- Why just creating a website and social profiles is not enough.
- What is Digital Advertising and how to implement it.
- What is SEO (Search Engine Optimization).
- What is UI/UX (User Interface, User Experience).
- What is CRO (Conversion Rate Optimization).
- Which are the metrics that matter, for both the ads and the website.
- How to capture all the metrics that show the full picture.
- How to craft a communication plan by combining all the above knowledge.